Our Creative Process
At Claridge’s, timeless elegance is wrapped up in art deco details and an ever-evolving creative flair – and beautiful, fresh flowers have always been part of the story.
Today, each design has its own tale to tell – from posies to grand pieces, contemporary minimalism to fairy-tale classics. It all stems from our in-house creative studio and workroom, where imaginations flourish to design bespoke floral displays for every occasion. It could be a bouquet set up as an in-suite surprise. Floral commissions that flow across Claridge’s events spaces. On-brand corporate flowers for the office or club, or a one-of-a-kind gift delivered in Mayfair – and across London.
Naturally Beautiful
At the heart of our Mayfair florist is fresh, seasonal flowers and foliage, more and more of which is British-grown and hand-picked for Claridge’s. Working in harmony with nature, we aim to avoid single-use plastic and floral foam, reusing, recycling or composting our waste as much as possible. After a special occasion or event, our flowers often go on to bring joy elsewhere – reimagined and shared with others, in partnership with community groups and charities such as Floral Angels. This forms part of our journey to becoming a B-Corp accredited business.
Our Team
At the heart of Claridge's Flowers is our extraordinary creative team, whose talent for translating visions—and crafting their own—is unmatched. With an eye for detail and a passion for innovation, the team bring each arrangement to life with elegance and artistry. Whether designing a custom piece or curating a stunning seasonal display, they infuse every creation with Claridge’s signature style, ensuring that every floral detail tells a story all its own.
Talk To Us
Get in touch us to discuss your vision and how we can tell your unique story with flowers.
Contact The Team